Fruna, la marca de confites y helados más popular de Chile tiene su producto estrella llamado "Tabletón". Este producto noventero es amado entre los seguidores de la marca, por lo que pensamos que regalar 1 año de tabletones, no era mala idea.
En nuestro afán de poner a la marca en el "Top of mind" decidimos hacer algo donde los usuarios de twitter pudieran participar y divertirse a la vez, por eso creamos el concurso "Dibújate en paint" que consistía en dibujarse comiendo tabletones en algún lugar paradisíaco.
El entusiasmo y motivación hicieron que nuestros seguidores volvieran a ser niños por un momento.
Acá dejo una selección de 30 dibujos hechos a puro pulso y corazón de los FrunaLovers.
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